One of the biggest barriers to buying for customers is the risk of 'losing' in the transaction. It could be a loss of time, energy or money. It could be the risk of damage done to property or reputation. There are many risks that customers must weigh up and consider...

One of the single, biggest impacts you can make in lead generation for your business is developing a network of referral partners. A referral partner is another business owner or company that specifically refers their clients to your business. As an example, one of my...

Price is a dangerous thing for business owners. It’s all too easy as a business owner to think that the ONLY reason people buy or don’t buy from you is price related. “All people want is the best price. Nothing else matters.” If this statement were true, the only...